IPhone XS, iPhone XS Max, iPhone XR, Apple Watch 4: Everything Apple just announced


Welcome to the 2018 Apple September launch event, where the company delivered the long-awaited (well, since this time last year) details on its new iPhones, the flagship iPhone XS Max, its little buddy the iPhone XS and a mainstream replacement for the iPhone x, the iPhone XR. Plus, the Apple Watch Series 4 goes all-in on health with a built-in ECG and more.

As usual, the Apple Store went down in advance of the new product announcements.

Now that it’s over, our takeway is Apple’s testing your willingness to splurge, and testing our patience waiting for the things we didn’t get.

In addition to its main mobile-device product announcements, Apple updated us on other product lines and how well it’s doing, and more. Tim Cook pwned Twitter with a seemingly mistaken tweet that led into a Mission: Impossible-style intro. Here’s the highlights:

    • Apple is about to ship its 2 billionth iOS device.
    • Price drops on the existing iPhones, with the iPhone 7 starting at 49.

iPhone XS and XS Max

This is the big news that fans have been eagerly awaiting, prompting a leak- and speculation-fest in the months leading up to the big announcement. Wait no more.

    • iPhone XS starts at 99, the iPhone XS Max starts at ,099. Both are shipping on Sept. 21.

iPhone XR

Because not everyone can afford the flagships, there’s the more affordable iPhone XR. It has an LCD-based, 6.1-inch ‘Liquid Retina’ display.

    • It too incorporates the A12 Bionic chip, the same (single) wide-angle camera as the XS models, and the same AI-driven camera features.
    • Six finishes, four capacities, starts at 49. Preorders start Oct. 19 and it ships Oct. 26.

New iPhone prices

iPhone XR iPhone XS iPhone XS Max
US 49 99 ,099
UK £749 £999 £1,049
Australia AU,229 AU,629 AU,799

Apple Watch Series 4

Thanks to its new zero-bezel design and having replaced the button with haptic touch regions, the new series of the Apple Watch increases its face size to 40mm and 44mm.

    • When you’ll be able to get Watch OS 5 for your current model.
    • It now has an FDA-cleared built-in electrocardiogram (ECG or EKG), fall detection with emergency calls and more.
    • Preorders start on Friday, Sept. 14, it ships Sept. 21, and prices start at 00 for the new models.

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